Online purchases are now more popular than ever, though customers are easily distracted when shopping. The key to keeping them engaged and driving them to purchase is simple: give them the information that they need, when they need it.
The content types that need to convert customers are:
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Product descriptions
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Product reviews
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Frequently Asked Questions (FAQs)
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Freeform Blog Content
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Downloadable files attachments for complex data
Let’s dive into each of these a bit deeper:
Product descriptions
It's important to have a good product description because it can be the difference between someone making a purchase or not. And if they don't buy, then you're losing money!
Good product descriptions are important because they help people understand what your product is and why they should buy it. They also show off your products' differentiators so that they know what makes your brand better than everyone else's.
Product reviews.
Product reviews are an important source of information for consumers and businesses. They help answer the question “Is this product worth the money?” and provide trusted information on the quality of a product.
A lot of people rely on reviews they read to make their purchasing decisions. Reviews are also important for businesses because they can help them improve their products and services by understanding what customers want.
Frequently Asked Questions (FAQs)
One of the best ways to make a positive first impression on your customers is to provide them with all the information they need in order to make an informed decision.
FAQs are one of the best ways to do this. They are trusted sources of information that answer questions that might be preventing a purchase. FAQs can be used for customer service, product information, shipping information and more. Checkout the Mage Array Frequently Asked Question (FAQ) module for Magento 2. Our FAQ module is one of our top downloaded Magento 2 modules.
Freeform Blog Content
Blog content is important on eCommerce sites because it provides trusted information to the customers and rich merchandising. It also helps with SEO by providing a steady stream of content.
The blog content is one of the most important aspects of any website. It not only provides trusted information to the customers, but also rich merchandising, which can help with SEO as well. Blogs are an effective way to provide a steady stream of new and relevant content for your website. Checkout the Mage Array Blog module for Magento 2. Our Blog module has hundreds of Magento 2 downloads.
Downloadable files attachments for complex data
Downloadable files attachments are important for many reasons. They are great for presenting complex data that is formatted in a way that is easy to understand. These files also make it easier for users to share the information with others.
In an eCommerce site, downloadable files attachments are important because they allow the user to download the information later on, which is a more convenient option than having to print out and read through the information on their own. Checkout the Mage Array Product Attachments Extension for Magento 2. Our Product Attachments module is used by many B2B Magento sites to help customers access complex product data.
