Why Testimonials Matter for Your Online Store

A lot of eCommerce sites don’t have Testimonials, but they really should. Testimonials are important on an eCommerce site built on Magento 2 because they provide social proof that other people have had a positive experience with the company and its products. This can help to build trust with potential customers and encourage them to make a purchase. Testimonials can also provide valuable feedback to the company, allowing them to improve their products and services. Additionally, they can serve as a form of user-generated content that can help to improve the website's search engine optimization (SEO).

Testimonials can help with search engine optimization (SEO) on a Magento 2 site because they provide fresh, relevant, and unique content for search engines to index. This can help to improve the visibility of the website in search engine results pages, which can drive more traffic to the site. Additionally, if the testimonials are positive and include keywords related to the products or services being offered, they can also help to improve the website's ranking for those keywords. However, it's important to note that testimonials should not be the only source of content on the website, and should be used in conjunction with other SEO techniques to achieve the best results.

Testimonials vs. Reviews

Testimonials and reviews are both forms of customer feedback, but they differ in a few key ways. Testimonials are typically more promotional in nature and are usually provided by customers who have had a particularly positive experience with a product or service. They are often featured on a company's website or social media channels as a way to promote the business and highlight the positive aspects of the product or service. Reviews, on the other hand, are more objective and are usually posted by customers on third-party websites, such as an eCommerce site or review platform. Reviews can be both positive and negative, and they generally provide more detailed feedback about a product or service. They may include information about the product's performance, durability, features, and more. While testimonials and reviews both provide valuable insights for potential customers, it's important to keep in mind that testimonials are generally more promotional in nature and may not always be completely objective. Reviews, on the other hand, are typically more objective and may provide a more balanced view of the product or service.

How To Setup Testimonials on Magento 2

Setting up testimonials on Magento 2 requires either custom coding, or a module like MageArray’s Testimonial Extension. The Testimonial functionality should include options for customers to write their testimonials, as well as a way for the Site Admin to post the testimonial on the site. These functions are available in MageArray’s Testimonial Extension.